Case study
The campaign centered on highlighting the unique selling points (USPs) of Basil Woods’ teaching methodologies. As a new entrant in Hyderabad, gaining trust was a key challenge. To address this, the campaign leveraged the strong reputation of Basil Woods Schools established in other cities, known for their high rankings and parental trust. This approach positioned the Hyderabad branch as part of an already credible educational brand.
However, we chose a unique approach where kids take the viewers around the school and narrate how a day would be at BWS.
To break away from conventional school campaigns, we took a fresh approach by featuring children as the central narrators. The ad film showcased kids taking viewers on a tour of the school, sharing their daily experiences at Basil Woods. This approach created an emotional connection with parents, offering a firsthand perspective on what makes the school unique.
Tremendous Engagement The ad effectively communicated the school’s USPs and core values, gaining substantial organic traction on social media. Paid ads further amplified the reach and impact. Increased Admissions - Despite being in its nascent stage, Basil Woods School, Hyderabad, successfully secured "200+ new admissions" for the subsequent academic year.
As a follow-up to the ad film, we produced a social awareness video titled Green Warrior. This piece highlighted how the school nurtures aspirations and encourages students to aim high. The film reinforced Basil Woods' commitment to holistic development, including fostering environmental consciousness.
The video assets created for Basil Woods School played a pivotal role in establishing the school’s identity in a competitive market. By showcasing its unique values and teaching methodologies, the campaign not only attracted immediate interest but also set a strong foundation for the school’s growth. This project exemplifies how storytelling and innovative content can drive tangible results for new educational ventures.
Denso Kirloskar
Southern Electronics Bangalore, a leader in electronic components, aimed to attract talent and customers by promoting a safe and engaging workplace.Southern Electronics Bangalore
4200%
Return on
Campaign Investment